The 1920’s was a post-war period when the rapid growth of consumerism opened the door to advertising and marketing techniques that are still used to this day. The development of mass media such as the radio and television (1920 and 1929 respectively) to advertise and market fashion products in the 1920s has led to change. This is shown firstly by the use of magazines and radio for commercial marketing in the 1920s; then television advertising in black and white and later colour. The introduction of these media has led to change with the advent of computers and ICT technology; the Internet a revolutionised way of advertising and marketing. In the modern era things are at our fingertips through the uses of smartphones such as Samsung Galaxy and Apple’s Iphones, Ipods and Ipads.
Mass media has opened the door for producers to be able to advertise and market their product in masses, all at one go. Mass production, lowered prices and the construction of transcontinental railroads provided a worldwide market for fashion goods and consumers to be able to afford more luxurious items. Advertising has changed from dull and drab advertisements of products to that of persuasive media of products that are deemed to be “desirable” or “necessity”.
Mass media has opened the door for producers to be able to advertise and market their product in masses, all at one go. Mass production, lowered prices and the construction of transcontinental railroads provided a worldwide market for fashion goods and consumers to be able to afford more luxurious items. Advertising has changed from dull and drab advertisements of products to that of persuasive media of products that are deemed to be “desirable” or “necessity”.
Advertising and marketing in 1920s is the realisation of the power of mass media. The introduction of advertising and marketing in mass media led all the way from the printed texts such as magazines, radio, television (black and white, colour to 3D) to personal computers and netbooks, and Internet. It has gone even further through the use of smartphones. Advertising and marketing can now reach the individual anywhere and anytime. It transcends space and time, with no distance or time constraint on the information transmitted.